Damon Segal
Damon Segal has been a major force in the design
and marketing arena for 20 years. After receiving a solid grounding in
graphic design and hard work while based in Hong Kong, Damon returned
to the UK in 1990 to help run graphic design agency AGI. During the early days of the internet, Damon transformed AGI
into a full branding agency.
The agency provides marketing strategies backed up by sound
business sense, and offers design for print and web and advanced
database-driven website solutions. Damon’s passion for online marketing
has led him to specialise in website marketing techniques such as
search engine optimisation and pay per click advertising.
Articles
Life in the fast lane of the information highway
IMAGINE that having a website is like owning a car. Before you buy one you have to decide what you want and what you need. Should it be fast, economical, ...
By Damon Segal on
Jul 03,2009
- Comments () - Rating (1 votes)
IMAGINE that having a website is like owning a car. Before you buy one you have to decide what you want and what you need. Should it be fast, economical, ...
Marketing in a downturn economy
Why should we keep marketing if no one is buying anything? Because even the best brands must carrying on catching the public's eye. Allow me to explain...
By Damon Segal on
Nov 17,2008
- Comments () - Rating (2 votes)
Why should we keep marketing if no one is buying anything? Because even the best brands must carrying on catching the public's eye. Allow me to explain...
PageRank how important is your website?
PR stands for Public Relations. It also stands for Proportional Representation. But in the world of internet marketing, PR means PageRank. And it is the key to successful exploitation of the internet.
By Damon Segal on
Oct 11,2008
- Comments (1) - Rating (3 votes)
PR stands for Public Relations. It also stands for Proportional Representation. But in the world of internet marketing, PR means PageRank. And it is the key to successful exploitation of the internet.
Online PR - Get the web talking about you
Online PR is not only a great strategy for driving more qualified traffic to your website. Placing press releases and articles on the web also helps increase visibility and search engine rankings ...
By Damon Segal on
Sep 28,2008
- Comments (1) - Rating (3 votes)
Online PR is not only a great strategy for driving more qualified traffic to your website. Placing press releases and articles on the web also helps increase visibility and search engine rankings ...
Facebook, the advertiser’s dream!
Facebook is a sprawling mess of a social networking website, but it's also one of the most visited sites on the planet. Damon Segal explains why marketing and advertising on it could ...
By Damon Segal on
Aug 21,2008
- Comments () - Rating (1 votes)
Facebook is a sprawling mess of a social networking website, but it's also one of the most visited sites on the planet. Damon Segal explains why marketing and advertising on it could ...
Twitter for business, or so a little birdie said
Does Twitter have a business application or is it just for social maniacs?!
By Damon Segal on
Aug 11,2008
- Comments () - Rating (1 votes)
Does Twitter have a business application or is it just for social maniacs?!
Google Adwords, it's just a click...NOT, part II
Other things you can do with Google Adwords, including pay-per-click advertising, cost-per thousand advertising and improving your search results.
By Damon Segal on
Jul 01,2008
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Other things you can do with Google Adwords, including pay-per-click advertising, cost-per thousand advertising and improving your search results.
Google Adwords, it's just a click...NOT, part I
The main focus for Google Adwords is the PPC advertising that appear on the top and right side of a Google page and are labelled sponsored listings.
By Damon Segal on
Jul 13,2008
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The main focus for Google Adwords is the PPC advertising that appear on the top and right side of a Google page and are labelled sponsored listings.
Getting your Keywords in edgeways.
Keywords? What exactly are keywords? "Words or concepts of great significance" is what my dictionary says. A common understanding for web optimisation is that keywords are the words that explain ...
By Damon Segal on
Jul 08,2008
- Comments () - Rating (1 votes)
Keywords? What exactly are keywords? "Words or concepts of great significance" is what my dictionary says. A common understanding for web optimisation is that keywords are the words that explain ...
How important is marketing?
We all know you usually only get what you pay for, but marketing often has an ambiguity that makes the cost versus Return On Investment a mystery.
By Damon Segal on
Jul 04,2008
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We all know you usually only get what you pay for, but marketing often has an ambiguity that makes the cost versus Return On Investment a mystery.
