Home : Sales & Marketing : Marketing

Marketing and PR can take many forms: online or offline, cheap or expensive, wide-ranging or localised. Each business has different marketing and PR requirements. This section tackles the issue and discusses ways in which your business can devise the marketing plan that nets you the best returns.

Newest Articles
Move to   << Prev 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 |  next>> 

5 Free Ways to Market Your Business

Times are hard and many businesses are tightening their belts. However, for savvy companies, there are several highly effective marketing techniques which require no initial outlay apart from time and effort. Use these ....
By Trevor Ginn Sep 09,2009 - Comments (0) - Rating (1 votes)

Make pay-by-results PR work for you

PR is a numbers game. You need to speak to lots of journalists to get a few hits. For this reason, PR agencies avoid working with clients on a pay-by-result basis because ....
By LaunchLab.co.uk Jun 04,2009 - Comments (0) - Rating (2 votes)

How to avoid ruining your brand

Getting your business’ brand right is an essential part of a successful marketing campaign. For an experienced marketer branding basics may be obvious, but even these get it wrong sometimes. .
By LaunchLab.co.uk May 19,2009 - Comments (0) - Rating (2 votes)

Should you cut your marketing budget?

Bill Gates once said that if he was down to his last dollar, he would spend it on marketing. Despite this, when the going gets tough in the economy, marketing budgets are ....
By LaunchLab.co.uk Apr 17,2009 - Comments (0) - Rating (3 votes)

Social networks all talk and no trousers?

Social networking is the darling of the internet, promising the pot of gold at the end of the rainbow for marketers building brands online. But many have already given up on this ....
By Dan Matthews Apr 03,2009 - Comments (0) - Rating (3 votes)
Move to   << Prev 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 |  next>> 
     
Most Popular Articles
Move to   << Prev 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |  next>> 

Customer email databases

We’ve seen too many companies tried to improve data integrity and management when it’s too late. .
By Grant Keller Jul 12,2008 - Comments (0) - Rating (1 votes)

PR in a credit crunch

As the threat of global recession looms many small businesses are looking to reassess and reduce their overheads and marketing and PR activities are often the first to be cut..
By Kim Stoddart Jul 07,2008 - Comments (0) - Rating (1 votes)

Direct marketing through a downturn

A recession hits everyone but it can be particularly hard on growing businesses. Yet economic downturns can actually be an opportunity for smaller companies to get ahead and come out stronger on ....
By LaunchLab.co.uk Jan 13,2009 - Comments (2) - Rating (4 votes)
Move to   << Prev 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |  next>> 
Product Reviews
Move to   << Prev 1 |  next>> 
Against the Grain

From a plan to import polo sticks from India to the king of Cobra beer, the ....
Homepage MAKER 6

Homepage MAKER 6 Ultimate by bhv, is an out of the box business website kit ....
Move to   << Prev 1 |  next>> 
Business Videos
Share

Direct marketing through a downturn

Jan 13,2009
08:00 am

A recession hits everyone but it can be particularly hard on growing businesses. Yet economic downturns ...

By LaunchLab.co.uk

Set up a social networking initiative

Nov 04,2008
07:00 am

User-Generated Content (UGC) and social networking is an increasingly popular brand marketing tool for many large ...

By LaunchLab.co.uk

Online PR - Get the web talking about you

Sep 28,2008
07:00 am

Online PR is not only a great strategy for driving more qualified traffic to your website. ...

By Damon Segal

Digital marketing for small businesses

Jul 07,2008
07:00 am

With the rise broadband, free and easy-to-use online publishing tools and viral marketing tools, citizens are ...

By Jacki Vause

Appointing a marketing agency, part I

Oct 02,2008
08:00 am

For small businesses, the prospect of finding and appointing a marketing agency is daunting. Where do ...

By LaunchLab.co.uk

Online marketing glossary

Jul 12,2008
07:00 am

The following is a guide to commonly used phrases in the area of online PR and ...

By Launchlab Contributor


Small business and start-up advice from LaunchLab.co.uk Starting a small business? Need help or advice from business men and women who have succeeded as entrepreneurs? LaunchLab.co.uk is the small business website for you. We’re the best new website for start-ups and small businesses who want to grow in 2009. We feature entrepreneur columnists and award-winning business writers, small business profiles, features about start-up businesses and forums where you can start a discussion about your business. Whether you want to start a lifestyle business, work from your bedroom in a home-based business or grow to be the next Tesco, LaunchLab.co.uk is a great place to start. Our extensive archive of small business how-to guides give you information on how to start-up, how to market your business, how to maintain business cash-flow, how to succeed with an online business and many more topics to help you run your start-up. We even cover recruitment, firing, business technology, office space, insurance, reviews of business-related products and services, and videos of successful entrepreneurs explaining how they succeeded. If all that’s not enough, you can join our small business forums and chat to our friendly community of entrepreneurs who are happy to give advice and information on your business concerns. We are passionate about start-ups, small businesses and entrepreneurs, and we believe that you deserve all the advice you can get to help make your business dreams come true. Good luck with your venture and we look forward to seeing your business get off to a great start!